Improvement Of Persuasive Language For Communication in Health Promotion Including An Islamic Perspective Using Audio Visual Aids (AVA) Media On Herd Immunity Phase

With its Muslim majority, Indonesia has enormous potential to influence healthy
behaviours. Islam is a religion that strongly encourages humans to live clean, healthy, and
friendly to the environment. Although the impact of the Covid-19 pandemic is one of the
health extension activities, social restrictions and activities involving large crowds should still
be avoided even though the government has begun to set herd immunity phase policies.
Health counselling or health promotion is the most crucial part of the herd immunity phase.
Islam is a religion that encourages people to live clean, healthy lives in their daily lives and
relationships with the environment. Audio Visual Aids (AVA) media is a more exciting health
promotion solution because it is supported by technological developments to increase the use
of persuasive language in communication.
The research design employed is a quasi-experimental design with pre-test and post-test
designs and a control group design. Statistical realities are used to conduct sample research
employing purposive sampling approaches and validity assessments. A significant statistical
analysis of the Wilcoxon test on the communication was excellent variable p = 0.018 p< α
(0.05), and H0 was rejected, showing an influence between before and after treatment. The
results indicate an increase in health extension workers' persuasive communication by
employing Audio Visual Aids (AVA) media to promote health with an Islamic perspective in
the herd immunity phase.